Tuesday 17 May 2011

New Pepsi commercial features Suresh Kalmadi

New Delhi: In a shocking turn of events, US based Pepsi signed a contract at an undisclosed amount with Suresh Kalmadi to endorse its brand. The TV commercial will soon be shot and company has planned a nationwide campaign featuring Suresh Kalmadi.According to Pepsi, the summer is at peak in country and sales of cold drinks are at all time high., but it needed 'something hatke' in order to get above it's rival brands.
Suresh send this photo to ad-agency. They thinks he look cute  when he smiles. What? Another Scam??
Ad-Guru Prahlad Kakkar, who was responsible for previous successful Pepsi commercials which included stars like Sachin Tendulkar and father-in-law of Aishwarya Rai Bachchan, is calling this step of Pepsi as 'much needed' and 'faaaadu'. "Pepsi needed a new endorsement project, 'Change the game' was like just ok. Pepsi got lucky there as India won, otherwise it's consumers would have changed there preference of soft drinks. Moreover I got pissed off after watching Dhoni's nipples.I did not wanted to watch them, but you know, your eyes automatically goes there.”.He shrugged.
But our reporters were still not cleared about the fact that why Pepsi has chosen Suresh Kalmadi? We contacted the marketing team of Pepsi but they didn’t respond so we just dialed the number of Indra Nooyi and asked for the thinking behind this decision.
“It shocks you, it makes you interested in our brand, Am I right?”.Asked Indra Nooyi and she was indeed right.  She continued “ This is one of the reasons we signed Suresh, we will be discussed everywhere! And our advertisement will show Suresh as a bad guy, so no danger of public anger too.”
She said she will make a commercial in which a national hero will expose Suresh Kalmadi’s all misdeeds after drinking Pepsi and our new slogan will be ‘Nation First’.
When we asked who will be that national hero she said we will start a new game show on TV in which applicants will give there entries and our judges will choose final 5 contestants and by public voting through SMS, we will choose final winner who will be playing national hero, though we have already decided that who  will play that national hero but game shows are good publicity source.”. Our reporters asked how many applications they have received. She said she have received many applications but she told that today morning a call came, it was of Dr. Manmohan Singh, he wanted to play that national hero’s part so that he can gain some positive publicity. “We refused blankly.”Nooyi said.
Meanwhile,there are some unconfirmed reports that Coke is in 'talks' with A Raja for a similar type of contract. In that commercial, a new ‘national hero’ gives A Raja Coke to drink, then A Raja goes ‘Brrrrrrrrrrrrr’ and all the money he had stolen from Indian taxpayer, falls down from his clothes. 

No comments:

Post a Comment